东南亚电商格局生变

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2025-11-06 19:11:24

这家伙很懒，什么也没写！

11月3日消息，根据贝恩公司最新研究报告显示，中国电商平台已主导东南亚多国互联网零售市场，在印度尼西亚、泰国和菲律宾等国家占据约50%的在线零售份额，标志着该地区数字商业格局的重大转变。

报告指出，包括AliExpress、Lazada、TikTok Shop、Shein和Temu在内的中国平台通过灵活适应不同市场环境实现快速扩张，特别是在线上购买力相对较低的市场表现突出。

来源：贝恩

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本文标签：东南亚东南亚电商

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